Kindra Covert, MA

Kindra Covert (they/them) is a self-described ‘people ecologist’—someone who thinks in systems, tends to relationships, and understands that how people work together is just as important as the work itself. As Vice President of Strategy and Operations, Kindra leads firm-wide initiatives and shapes the operational conditions that allow our talented team to thrive in a way that keeps W2r’s core value—partnering with people—at the center of everything we do.

From teaching human-centered design in Australia, to serving as Education Ambassador to Peking University in Beijing, to farming in New Zealand, or sailing around the world, they have spent a career learning how people function across vastly different environments, exploring what builds trust and what it takes to cultivate something worth sustaining. Their curiosity about people and systems, combined with 15 years of experience in strategy, program management, change management, and AI strategy, is what drew Kindra to W2r, and what they bring to our team and clients as we head into our second decade.

Kindra holds an M.A. from the University of Southern California and a B.A. from Loyola Marymount University.